| Nextnation Launches 3rd Generation Mobile Marketing Service |
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Kuala Lumpur - May 20, 2010 Nextnation Communication Berhad (Nextnation), a leading mobile platform developer has recently launched xMode, a next generation mobile marketing campaign service. xMode is a product and service suite that comprehensively brings the power of WAP and SMS together to deliver fully integrated mobile marketing campaigns. xMode, which is branded under the mCommerce-Suit application is offering fully managed, campaign aligned mobile Internet sites that work with SMS and WAP marketing campaigns to deliver a potent marketing impact and significantly richer brand experience to the consumer. It also supports click-to-call, which will be easier for potential customers to reach marketers by adding a location-specific business phone number in Google ads that appear on mobile devices with full Internet browsers. xMode seeks to be particularly relevant for marketers seeking to run mobile campaigns that feature community portal for special interest groups, lead generation, product catalog, content sales and delivery portal, customer info / customer care self service, store locator, contests and competition. xMode services will also include campaign conceptualization, design, building, hosting, content management, and auxiliary services such as SMS/WAP push, plus campaign management and promotion. Nextnation currently expanding its mobile advertising network to support advertising on the Apple iPad, as well as other e-readers, netbooks and tablet platforms. About Nextnation Communication Berhad Nextnation Communication is a mobile application service provider, enables businesses and individuals to access, connect, and transact across today's complex global mobile networks. Its core product MINDCEP Platform is a mobile multimedia communication platform, facilitating and enabling mobile data transmission worldwide using WAP, MMS, SMS and Java technologies. MINDCEP is connected to some of the largest premium messaging networks in the world in order to offer a broad range of services from content distribution to mobile m-commerce and place the company at the forefront of this rapidly growing messaging market. Additional news and information about the company is available at www.nextnationnet.com. |
