Mobileklub partners Buena Vista to offer free movie trailers for mobile phones

Kuala Lumpur, 13th April 2007 – Local mobile content provider Mobileklub, a wholly owned brand by Nextnation Communication Berhad, is partnering with the local chapter of renowned movie publisher, Buena Vista Columbia Tristar Films Sdn. Bhd. to offer free movie trailers for mobile phone via the Mobileklub WAP Portal.

“We are pleased that movie giant Buena Vista has chosen Mobileklub as their premier content partner, and we are delighted to offer Mobileklub members an exciting value-added product. I believe mobile movie trailers will be a big hit among mobile users as they share them with friends and family,” commented Mr. Eric Lim, Vice President of Marketing for Mobileklub.

“With the advent of 3G and HSDPA (High-Speed Downlink Packet Access), or better known as 3.5G technology, hitting our shores, mobile users can now download free movie trailers directly to their video-supported mobile phones. The compression format of MP4 allows huge movie files to be shrunk for over-the-air transmission via 3G, GPRS and EDGE high speed data carrier networks in Malaysia,” he added.

According to Buena Vista’s Marketing Executive, Ms. Tan Shu Mei noted, “Mobile technology has paved the way for many opportunities to market entertainment media and the idea of distributing these movie trailers for the masses via the mobile phone is expected to boost ticket sales as almost everyone owns a mobile phone these days.”

Mobile movie trailers will be effective teasers to entice higher viewership with the excitement and hype they will generate before actual premiere of the movies. More than just eye-candy to movie fans, mobile movie trailers will promote viral marketing where the customer reach and distribution coverage is many times wider and quicker, than conventional advertising methods.

The new ‘Pirates of the Caribbean III: At World’s End’ movie trailer is now available for download via Mobileklub WAP Portal. Visit http://wap.mobileklub.com/trailers/poc via your mobile phone to download it now.

Buena Vista Columbia Tristar Films (Malaysia) Sdn. Bhd.

Buena Vista Columbia Tristar Films (Malaysia) Sdn. Bhd. is a distribution arm for Buena Vista International.

Buena Vista International

Buena Vista Pictures Distribution, Inc. is a motion picture and television feature distribution company owned by The Walt Disney Company. Buena Vista International is the common denomination the international equivalents, and Buena Vista Home Entertainment is the firm's video and DVD distribution arm. Buena Vista International was formed in the early 90's after Disney opted to end a joint venture with Warner Bros. Pictures to distribute the two companies' films in overseas markets. The company name comes from Buena Vista Street, the road on which the current Walt Disney Studios and company headquarters are situated in Burbank, California.

The company distributes all features produced by Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, DisneyToon Studios, ABC Television Studio (formerly, Touchstone Television), Miramax Films, Pixar Animation Studios, and several small independent companies which employ Buena Vista to distribute their films, such as Spyglass Entertainment.

Buena Vista has a television division, Buena Vista Television, which syndicates shows such as The Golden Girls, Home Improvement, Boy Meets World, sister Disney division ABC's Desperate Housewives and Lost to broadcasters around the world. It also syndicates the daily talk shows Live with Regis and Kelly, The Tony Danza Show, and weekly film-review program Ebert & Roeper.

Visit http://bventertainment.go.com for more information.

About Nextnation Communication Berhad

Nextnation Communication‚ a mobile application service provider‚ enables businesses and individuals to access‚ connect‚ and transact across today's complex global mobile networks. Its core product MINDCEP™ Platform is a mobile multimedia communication platform‚ facilitating and enabling mobile data transmission worldwide using WAP‚ MMS‚ SMS and Java technologies. MINDCEP™ is connected to some of the largest premium messaging networks in the world in order to offer a broad range of services from content distribution to mobile m-commerce and place the company at the forefront of this rapidly growing messaging market. Additional news and information about the company is available at www.nextnationnet.com.

Mobileklub WAP Portal

Mobileklub WAP Portal, wholly owned by Nextnation Communication Berhad is a mobile content distribution WAP site that sells ringtones, mobile java games, wallpapers and many more. It has thousands of premium content that is aggregated via its proprietary content management platform, sohomobile™.

Please visit http://wap.mobileklub.com for more information.